TERRORISM RISK PERCEPTION AND CRISIS COMMUNICATION PLANNING ON FOOD CHAIN SECURITY

I. Stanciugelu, Faculty of Communication and Public Relations, NATIONAL SCHOOL OF POLITICAL AND ADMIN STUDIES, Bucharest, Romania
H. Alpas
, Middle East Technical University, Dept of Food Eng, Ankara, Turkey
D. Stanescu
, Faculty of Communication and Public Relations, NATIONAL SCHOOL OF POLITICAL AND ADMIN STUDIES, Bucharest, Romania
F. Bozoglu, Middle East Technical University, Dept of Food Eng, Ankara, Turkey
S. Stan, Faculty of Communication and Public Relations, NATIONAL SCHOOL OF POLITICAL AND ADMIN STUDIES, Bucharest, Romania

Abstract

The aim of this study is to evaluate terrorism risk perception through a series of hypothesis drown from a social cognitive model of individual response to terrorism. The study was conducted using a survey method of companies’ managers or directors of regulatory agencies on the food chain from Romania and Turkey. Perception of terrorism on the dimensions of probability, seriousness, personal impact and coping efficacy were examined as specific cognitive factors, while perceptions of institutional preparedness for terrorism were examined as social–contextual factors. Perceived coping efficacy emerged as the cognitive factor associated with the most favourable response to terrorism. Hence findings highlight the importance of social-cognitive models of individual response to terrorism in developing risk management strategies aimed at improving individual and organizational response to terrorist attacks. The results of the field inquiries are used in developing risk/crisis communication plans for Ministry of Agriculture, Forests and Rural Development – Romania and Ministry of Agricultural and Rural Affairs – Turkey. The survey has been made during the Romania – Turkey bilateral research project Risk/crisis communication during terrorist threats using biological agents. Messages’ management and social behaviour, financed by The National Authority for Scientific Research of Romania, and The Scientific and Technological Research Council of Turkey.

Comments are closed.